We all know the old adage- ‘Know yourself, be yourself, love yourself’ and like most people I often struggle with all three, so do many of my clients.
Being true to who you really are can be one of the hardest things to do in life. External pressures to fit in attempts to keep family and friends happy and a general fear of being rejected, all contribute to us opting to conform as opposed to standing out.
Add to that, we live in a hyperconnected information-saturated world where it is extremely tempting and devilishly easy to watch what everyone else is doing and compare ourselves to others.
Having worked with women all over the country who are in the process of shaping, creating and launching a personal brand, I have come to realise the struggle is real. I have also noted three common behaviors that give me a clue that my client is hiding behind a mask –