- Burning Platform: Expose or create a crisis.
- Challenge: Inspire them to achieve remarkable things.
- Command: Just tell them to move!
- Evidence: Cold, hard data is difficult to ignore.
- Destabilizing: Shaking people of their comfort zone.
- Education: Learn them to change.
- Management by Objectives (MBO): Tell people what to do, but not how.
- Restructuring: Redesign the organization to force behavior change.
- Rites of Passage: Hold a wake to help let go of the past.
- Setting Goals: Give them a formal objective.
- Visioning: Done well, visions work to create change.
- Whole-System Planning: Everyone planning together.
Unfreezing
